Work the names you already paid for.
Closed-lost, no-show, call me next quarter. The team goes back through your database with the last conversation attached.
What this looks like for re-engagement
The CRM goes quiet because nobody is paid to call last year's demo. The rows are there: dormant leads, closed-lost deals, no-shows. Timing moved for most of them, budget or priority changed, and the fit often did not. A blast into that list reads like spam because it is one: no context, no phone, no thread. The team runs a supervised pass through the leads you already own, with the last conversation attached, on voice, email, and SMS, to restart a real conversation instead of a sequence.
You export the slice you want worked and give the team the notes, the last stage, and the last objection if you have them. Every touch references what actually happened; nothing invents a trigger. From there the lead is qualified, booked, or taken through close when the offer allows, and the conversation is logged so the story does not leave with the next rep who quits. Team is $1,999 a month for 250 leads worked, with extra leads at $8 each, and you approve the campaign before it runs.
Why does the CRM go quiet?
- Neglected rows - Nobody gets paid to call last year's demo.
- Timing moved - Budget and priority changed. Fit often did not.
- Blasts fail - No context, no phone, no thread. It reads like spam because it is.
- Lost memory - Turnover deleted the why. The rep who knew the story left.
It is a supervised pass through leads you already own, using prior context, on voice, email, and SMS, to restart a real conversation.
- Segmentation you define - Your slice of the database, not our guess at one
- Multi-touch, not a blast - Follow-up continues. It is not a 100,000-name send
- Context retention - It references the last conversation instead of inventing a reason
- Win-back language you approve - You read it before it goes out
How do you start?
Export the slice
Dormant, closed-lost, no-show. You pick
Context in
Notes, last stage, last objection if you have them
Personalized pass
Reference what actually happened. No invented trigger
Back into the motion
Qualify, book, or through-close when the offer allows
What it actually does.
Segmentation you define
Your slice of the database, not our guess at one
Multi-touch, not a blast
Follow-up continues. It is not a 100,000-name send
Context retention
It references the last conversation instead of inventing a reason
Win-back language you approve
You read it before it goes out
Attribution in your CRM
The touches log where ops can see them. No lift number we made up
No new ad spend to start
The list is one you already paid for
Capacity and plan facts
What the plan includes and what the system can run. Not an outcome rate we cannot back.
Human SDR figures ($11,200-$12,800 a month fully loaded) derive from The Bridge Group 2025 SDR report (on-target earnings), BLS employer-cost release (employer load on payroll), RepVue (SDR compensation), plus a typical tool stack and a manager's share. The cost-per-meeting figure divides that loaded cost by a 10-14.6 meetings-a-month median; it is derived, not a published price. Our own numbers are plan prices and capacity, never outcome promises. Model it on the AI SDR cost calculator.
Related Use Cases
Put this on your leads.
First 30 days on your own pipeline. No card. Live in 72h.