A phenomenal database. Someone still has to work it.
Apollo is how a lot of good lists get built. The gap is what happens in the next 72 hours: who calls, who writes, who texts, who follows up when your office is dark.
250 leads worked across calls, email and SMS, with booking included. Public ladder, monthly billing, $8.00 per worked lead and extras at the same rate.
Credit-based, with a free tier. Data credits plus per-seat access. Credits are the line item people underestimate. Check apollo.io for the current tiers.
What Apollo.io gets right
- Large B2B graph
- Low entry price for data
- Chrome extension and LinkedIn-adjacent workflow
- A fine engage layer for a human team
Where it breaks for you
- Data quality varies
- Credits surprise people
- Not a caller that carries the deal
- Not SMS
- Not through-close
What each product actually does.
Their dialer assists a human; Alex places the call
Both send. We work a few hundred leads deeply instead of blasting
Zara texts the same lead Alex called
We place the calls and send the mail; you approve the campaign
Their graph is the product. We do not sell a contact universe - you bring the list.
Sage enriches the lead you already handed us
Independence earned from your approve / edit / reject record
Upload or sync the list - integration, not replacement
Up to 500+ calls/day of capacity, not a promised connect rate
Inside quiet-hours and DNC rules on your consented list
Under 60 seconds on an inbound reply
The honest verdict.
You need affordable prospecting data and a place for humans to click sequence. That is a real job.
You already have a list (Apollo export, CRM, CSV) and need it worked: researched, called, emailed, texted, followed up, carried toward close. Team $1,999/mo for 250 leads worked. Keep Apollo as the source - we do not need you to rip out the database.
Put this on your leads
Your first 30 days run on your own pipeline, and the team is live in 72 hours - see it work your own pipeline before you pay.
Put this on your leads